Media & Sports

The media side of the business is in for stories of success in the quickly developing streaming phenomenon. Major networks and studios are expected to jump into the market and offer their own direct-to-consumer services. As a result, a streaming war will be fought between just about every media company that wants to establish itself in direct relationships with consumers. The streaming services that offer the best and widest content will be the winners. In the sports sector, look for the continuing growth of sports betting and more involvement of professional athletes in causes that should enhance their individual brand.

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